GRO

Artificial Intelligence, Organic Plants

Client:
Grio

Agency:
Grio

Role:
Logo design, Art direction, UI design

In 2022, we decided to create a simple, in-house, proof-of-concept mobile app showcasing our ability to intigrate AI into our products. It launched in the Apple App Store and Google Play Store that same year.

What we came up with was GRO, "your personal AI gardening assistant." You simply enter a few basic parameters, GRO queries ChatGPT, recommends what to plant, and provides step-by-step planting instructions. Additionally, you can ask GRO specific gardening questions.

I was responsible for all art direction, UI design, illustrations, and logo. To stay consistent with the AI focus, I generated all the illustrations with Midjourney and recommended we use the UnSplash API for all stock photos of plants used in the search results.

My intention with the logo was to create something fun and friendly, something that went beyond an indifferent, plain AI search box.