About Me

I was born and raised in New Jersey. Dad had me on the family PC by age 4. No iPhones, no iPads, no mouse. Just a DOS prompt and curiousity. Technology quickly became my second language. A digital native before the term existed. Mom proofread and marked up all my book reports. She taught me the importance of turning thoughts into clear and concise words. The skills my parents taught me, along with my love for the visual arts, propelled me into the world of digital design I've been working in for over two decades.

I got my first taste of graphic design at a summer program at Pratt Institute in Brooklyn in the summer of my junior year of high school. After high school I enrolled in the design program at Rutgers Newark. Upon graduation I became fascinated with the Internet and web design and decided to shift my focus from CMYK to RGB. Since then I've been playing with pixels. When new technologies and products emerge I tinker with them and adapt. I'm an autodidact with a BFA.

It's extremely important that the work I produce is useable and beautiful but equally important are the ideas behind the output. Every design decision needs a reason for its existence.

I've taught design at Rutgers Newark (my alma mater) and the Fashion Institute of Technology in Manhattan.