The design studio of Michael Mulvey
About
Design Direction, Creative & Art Direction

26 years experience across digital, print, & content
Based in Miami & San Francisco

Born in New Jersey
Percept Corp
Let's ride the wave.
Client:
Percept Corp
Agency:
Grio
Role:
Brand Strategy, Creative direction, mobile design
Percept Corp was a next generation eyewear company in need of a brand. We were only tasked with designing and developing their mobile apps, but I implored them to consider engaging with me in a brand workshop so they could have a brand that resonated with their audience, to the people who would be buying their products.
For this project I ran the brand workshop with the client, then synthesized the output into mood boards, color palettes, and an identity.
I then oversaw the application of the approved design direction into the final mobile UI designs by my design team.
