Percept Branding

Let's ride the wave.

Client:
Percept Corp

Agency:
Grio

Role:
Creative director, Art direction

Percept Corp was a next generation eyewear company in need of a brand. We were only tasked with designing and developing their mobile apps, but I implored them to consider engaging with me in a brand workshop so they could have a brand that resonated with their audience, to the people who would be buying their products.

A full case study is coming soon. In the meantime take a look at the output. Enjoy.

Moodboards

The eyewear is sophisticated & expensive — but do we go muted & austere... or vibrant & active?

Logo Explorations

Typography

It's DIN Rounded. What's not to love?

Final Identity

Final wordmark

Final full lockup

The Wave — this element has so much fun potential went we get into video & animation

Brand Guidelines

Colors in Action

brand colors applied to early app designs