Hi, I'm Mike Mulvey.
My goal is to collaborate with talented teams of designers and thinkers to produce great work. That sounds simple but it's not. First off, the most important question: Why would you work with me? You would work with me if you needed an identity designed, a mobile app wireframed and art directed, a brand workshop run, or a website designed. You'd work with me if you needed someone to mentor and manage a team of designers. You'd work with me if you also needed someone to work along side this team in Sketch, Principle, InVision, Photoshop, Keynote, and Illustrator (throw an application at me and I'll figure it out). You'd work with me if you needed someone to work on a project from wireframing/UX, through visual design/UI, to launch. You'd work with me if you wanted a designer who could talk to developers and technologists. I've been doing all these things for over 18 years.
Have a look at my work and contact me if you want to talk.
I was brought in to Cibo to lead the charge on the brand refresh and website redesign for Premise Health. Premise was looking for something more approachable, energetic, and fun. As competition in the online healthcare space is increasing, Premise needed a look to distinguish them from the herd.
Instead of focusing on photos of healthcare providers in healthcare offices, we decided to show what the results of a great healthcare provider are: people out in the world, enjoying their lives.
The target audiences are HR executives (primary), HR consultants (secondary), and employees with onsite healthcare (tertiary).
We began with moodboards and once the client approved we quickly applied and expanded the branding to a subset of key webpages.
The entire engagement - from concepting to website launch - took us only 3 months.
Check out the live site
As is standard with working at Apple, I can't show you what I worked on here on my site, but if we meet in person I can get into more detail.
The iBeacon App for iOS was created to showcase the power of RadiumOne's Connect SDK. Combined with the Apple's iBeacon technology businesses can send contextual messaging as well as aggregate data on consumers based on their location. It functioned as both a proof-of-concept as well as a tool our sales team.
My first job was wireframe out the user experience for the "customer" and "beacon" modes of the app as well as create the visual design for the user interface. I worked side-by-side with the developers on my mobile team who helped me understand the capabilities and limitations of the iBeacon technology and our mobile SDK.
Through a gamified interface, the user plays through a series of 4 levels, each one building on the previous. Level 1 demonstrates the distance-tracking possible with the iBeacon technology. Level 2 shows the power of push notifications based on a user's location. Level 3 demonstrates user segmentation—detecting which of 2 iBeacons they're closest to. Level 4 shows the user a targeted ad based on their segmentation determined in Level 3.